Project summary

DropChain is a low-code web3 development suite that allows developers to upgrade their web2 application to web3 with the single-line API.

Along with the lead developer of the platform, I worked to create the front-end interface using a combination of low-code tools to quickly launch an MVP. I was also responsible for creating the visual brand and planning and executing the go-to-market strategy.

‍

‍Logo

Dropchain’s primary logo consists of a simple mark next to a sans-serif word; very common within the technology industry. 

The mark evokes the name “DropChain” by interlocking a “D” and a “C” in a chain-like pattern.

When put together and paired with the brand's colors, the logo exemplifies the brand's key works: "futuristic, power, simple."

‍

‍

Product Design

DropChain itself is simply a collection of code packaged into an API that developers can purchase through a service called Rapid API. Rapid API handles all tracking and payment for the use of DropChain. However, Rapid API lacks the front-end interface and membership information that we required.

At this stage we had two alternatives: we could either develop the membership management system ourselves, which would push back the launch by roughly 2 months, or we could use a selection of low-code tools to handle its management.

To create this, I used Webflow, Memberstack, and Zapier to collect, store, and display data to the user behind a sign-in method.

‍

‍

Brand Development

When building a brand, everything should be tailored to the product's target customer. In this case, the primary target was developers with an interest in web3.

The images below are a collection of brand assets I created to guide future designers and builders.

‍

‍

‍

‍

‍

‍

‍

Pitch Deck