As CMO and co-founder at Webblen, a B2B2C web3 startup that rewards users for attending events using crypto. I successfully built a community around the highly technical web3 mobile application. As a one-person marketing department, I was responsible for all of Webblen's product marketing, including website and graphic design, public relations, brand strategy, and content management. In doing so, I drove 30,000+ users to download the Webblen mobile app, grew the WBLN token to $300,000+ in liquidity, and amassed an online community of 50,000+ individuals - all with zero marketing spend.
By the Numbers
30K+
Users
Grew platform to 30K+ active users in multiple cities.
5x
Organic Growth
Increased organic web traffic from 13% to 60% for enterprise client.
130%
Click Through Rate
Executed paid ad campaigns with CTR 130% the industry average.
Webflow
Website Design & Management
Webblen.io was built off of a classic SaaS structure meant to pull in customers through advanced SEO, clear CTAs and a simple sales funnel collecting contact information along the way. Through this method, we grew the Webblen mobile app from zero to +30,000 users and with an email list of +11,000.
Product UX / UI
As a founding member of the Webblen team and lead designer, I was responsible for designing the user interface and optimizing the user experience for the desktop and mobile app. I worked directly with the Webblen development team and freelance developers to design optimized user experiences.
Marketing Strategy
Go to Market
Whether you have a team of 2 or 200, our shared team inboxes keep everyone on the same page and in the loop. Leverage automation to move fast, while always giving customers a human, helpful experience.
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