Marketing Strategy That Scales

SPECIALTIES

Most teams treat marketing like a grab bag of tactics. A few ads here. Some social posts there. Maybe an email blast if someone remembers.That is not a strategy. Without one, growth is unpredictable at best and impossible at worst.I help founders replace guesswork with a system they can trust.

Where I learned

Webblen

My first real test. I built the marketing strategy for a mobile app while still in college. Social media and email campaigns kept users engaged. I did not know it at the time, but I was building my first funnel and learning how hard it is to make all the moving parts work together.

Microsoft

At a Fortune 100 scale, strategy is about orchestration. I led internal communication for Microsoft’s enterprise support hub, rebuilt request triaging to cut wait times from 90 days to 16, and launched training programs during a major merger. I learned that even the best ideas fail without clear processes and buy-in from the people executing them.

Lean Marketing

Today, I teach and advise more than 100 founders through the Lean Marketing Accelerator. Every week, I help startups across industries apply the same structured, metrics-first approach to get real results. SaaS in Europe. Coffee shops in Australia. Enterprise software in Mexico. Fine dining in the US. This role sharpened my ability to adapt a proven framework to different business models, budgets, and team sizes.

DropChain

As the only marketer at the Web3 SaaS startup, I did everything. Brand design. Website. Messaging. Ads. Email automation. UI and UX improvements. Analytics. Retention. Growth campaigns. I mastered building a full marketing stack from zero and making it run without a large team.

By the Numbers

150+

Marketing Strategies Built

Across industries, budgets, and team sizes.

100+

Founders Coached

Through the Lean Marketing Accelerator

130%

Click Through Rate

Executed paid ad campaigns with CTR 130% the industry average.

My Marketing Philosophy

Good marketing is simple. It starts with knowing your numbers, building on a solid foundation, and creating a system that fits your resources. Every decision should be driven by data, shaped by your customers’ words, and built to scale from thevery start.

Metrics are King

I start by mapping the numbers across the entire customer journey. Traffic, opt-ins, sales calls, close rates, churn, lifetime value. The data shows exactly where the biggest constraints are so I know where to focus first.

Build the Foundation

With the numbers clear, I define the target market and messaging. I get this from customer conversations, not guesses. Their words tell me what to say and who to say it to.

Create the Infrastructure

A strategy fails without the right tools and processes. I set up systems for tracking, automation, and campaign execution so everything runs smoothly and delivers usable data.

Launch Campaigns That Count

I design campaigns with one clear goal and a defined timeline. Each is built to target the best growth opportunity and is simple enough to execute without losing focus.

Scale With Confidence

Only after the system works do I scale it. I use automation, AI, and repeatable processes to increase output without adding overhead.