Minneapolis, Minnesota

I'm Nathaniel Thoreson, a marketing expert.

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STRATEGY

GRAPHIC DESIGN

CONTENT MARKETING

WEBSITE DESIGN

PROJECT MANAGEMENT

COMMUNITY MANAGEMENT

PRODUCT DESIGN

CORPORATE STRAGEGY

BRANDING

BUSINESS DEVELOPMENT

STRATEGY

GRAPHIC DESIGN

CONTENT MARKETING

WEBSITE DESIGN

PROJECT MANAGEMENT

COMMUNITY MANAGEMENT

PRODUCT DESIGN

CORPORATE STRAGEGY

BRANDING

BUSINESS DEVELOPMENT

STRATEGY

Hello Reader,

October 2022,

Managing internal communications and multiple high-priority projects as Senior Communications Manager at Microsoft has been my most significant career success to date. I’m eager to bring my experience and entrepreneurial thinking to a new role.

Since completing my formal marketing education at NDSU, I have coordinated multiple brand launches, designed and executed marketing strategies, and project-managed customer engagement programs.

For five years I served as a co-founder and CMO at a high-growth startup. I gained vast experience across multiple marketing disciplines including project management, content creation, strategic branding, and data analytics. In doing so, I mustered a global community of 50,000+ individuals centered around Webblen’s community engagement mobile app.

My key professional achievements include the following:

Project managed the rebuilding of a process to triage requests from Fortune 500 companies - reducing processing time from 45 to 16 days.
Created visual brand and built the front-end user interface for a web3 development SaaS tool in under 20 days.
Coordinated tech, graphics, and creative departments to engage 250,000+ existing customers.

Tech Utilization

Since 2017, I've worked to evangelize the masses on Web3 through marketing. I leverage emerging tech to improve business and marketing operations.

Strategic Marketing

I create marketing strategies that connect with audiences and drive growth, leveraging experience from Microsoft, Lean Marketing, and tech startups.

Website Design

I design modular websites using Webflow, making it easy for clients to expand with new pages and features as their business grows."

Professional Experience

I've had the opportunity to work with businesses across diverse industries in varying size and culture - from scrappy startups, to Fortune 100 multi-national corporations.

View Full Resume

Apr '24 - Present

Marketing & Business Advisor

Lean Marketing

Advises 80+ clients from diverse industries around the globe through the Lean Marketing Accelerator program, which he manages.

Utilizes the proven strategies of Allan Dib's best-selling books The one Page Marketing Plan" and "Lean Marketing.

Hosts group coaching sessions where advises entrepreneurs on how to build, launch, and refine marketing strategies to achieve consistent growth.

Nov '22 - Feb '24

Marketing Specialist II

Moore Holding Company

Managed digital marketing and content strategy for three portfolio companies - including SEO, design, data analytics and marketing automation.

Designed and executed digital content and SEO strategy for three portfolio companies, growing website traffic by 212% in 12 months.

Created and managed dozens of lead generation web pages and email automation sequences through Salesforce Account Engagement (Pardot). Average email open rate above 30%.
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Coordinated and managed multiple digital marketing campaigns to break into new verticals and geographies.

Managed the design and launch of three portfolio company websites alongside a development agency.

Oct '22 - Present

Web3 Marketing Lead

DropChain

Developed and executed all marketing efforts of the the web3 development toolkit startup. Developed visual brand, website & front end interface in <20 days. Curated strong developer community through organic social media marketing & strategic media partnerships.

Jan '16 - Oct '22

CMO & Co-Founder

Webblen

Responsible for all marketing operations of the web3 startup - including brand development, project management, & content creation. Created and nurtured a community of 50K+ individuals.
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Launched and Scaled WBLN Token liquidity to $300K+ in <6 months.

Nov '21 - Oct '22

Sr. Communication & Project Manager

Microsoft | Razor Consulting Solutions

Responsible for internal communications within the Service Center organization; Microsoft's support hub for enterprise customers. Designed and rebuilt customer request triaging program, reducing average wait time from 90 to 16 days. Managed and launched an educational program to reduce attrition during an organizational merger.

Nov 19' - Nov '21

Content Manager

Microsoft | Razor Consulting Solutions

Managed customer-facing online content on the Microsoft website as a consultant for the Fortune 100 company. Program managed and launched experimentation program to better serve Microsoft enterprise customers. Designed, managed, and executed Razor's brand and social media strategy.

Jun '19 - Nov '19

Product Marketing Coordinator

FBS

Managed product launch of new mobile product including collateral design and writing, strategy, social media management and outreach to 240,000+ existing customers. Worked closely with product management, development, and graphic teams as the lead writer for all external marketing materials.

May '18 - May '19

Political Relations Intern

NRECA

Assisted in executing the lobbying and government relations priorities set by c-suite executives of the National Rural Electric Cooperative Association. Responsibilities included meeting with federal lawmakers, designing materials for congressional & public events, and coordination of National Youth Program.

Aug '17 - May '18

Client Support Specialist

SBDC

Assisted clients in establishing small businesses in North Dakota. Conducted legal and market research and presented findings to business owners and entrepreneurs. Helped clients write business plans, white papers, and financial documents to obtain funding.

May '15 - May '19

Sales Associates

Halberstadt's

When you're dressed well, you have the confidence to take on the world. As a sales associate at Halberstadt's, I had the honor of helping clients find the right formalwear for the biggest days of their lives like weddings and job interviews.

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Webblen

Served as Chief Marketing Officer for the web3 startup. Crafted and executed all marketing operations for the company including SEO, website management, automation management, and brand development.

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DropChain

Designed and executed all marketing operations for the web3 development toolkit. Developed the brand, logo, and website in under 20 days.

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Growth Marketing Strategy

Designed strategic digital marketing and growth strategy to meet and exceed growth goals.

Open Full Strategy

Lean Marketing

Advises 60+ entrepreneurs across a broad variety of industries. Using Allan Dib's Lean marketing framework, I create marketing strategies that drive sustainable growth.

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Moore Holding Company

Designed and executed the digital content strategy for three enterprise companies. Grew website traffic by 212% in 12 months, generating thousands of leads.

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Kotaco Fuels

Designed fully CMS-Enabled and modular website using the Webflow designer. Using modular web design, Kotaco can fully manage the website without the need for additional staff.

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Temolo Designs

Developed the logo, brand guide, and website for the home MN-based home improvement company. Worked directly with the company's owner to build the brand from the ground up.

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